Apparently, someone has buried treasure in New York city somewhere and wants someone else to find it. Starting August 1, a number of video "clues" will be presented, and if you can figure it out, you'll dig up pirate treasure.
While there seems to be no reason for this other than philanthropy, this is the Internet, and I refuse to believe this isn't some clever marketing for a movie or something. I'd say muppets (see the trailer below for that subtle clue) but honestly I have no idea.
The trailer for the idea...
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